Maine SEO Solutions
What is SEO?
SEO 101 - An Overview
Search engine optimization, or SEO for short, is the umbrella term used to describe the collection of over 300 different ranking factors that Google deems important, all of which influence ranking order. By ranking, we mean appearing higher in the search engine results pages (SERPs).
Sounds like magic right?
In fact, SEO has been operating in the background of every search query for as long as the Internet has been around!
This is because at its foundation, Google is an information organizing algorithm, designed to crawl through websites in specific ways in order to determine which websites are most likely to answer someone’s inquiry based on the keywords they have typed in.
SEO Marketing works by targeting the aspects of your website that Google looks at to decide how relevant it is, and ensures they are exactly what Google is looking for. Yellowhead.com discusses some of the most relevant SEO ranking factors as of right now, including content, information accuracy and backlinks.
From SEO to ROI - Case Study
Let's take a look at a popular industry in the Portland, Maine area to see what value a business owner might obtain from search engine optimization
Selected Market:
Lawyers in Portland, ME
Average Monthly Web Traffic:
76,800
Google searchers seeking our selected market
If Only 10% Of Searchers Clicked on Our Website:
7,680
people per month entering our site
If Only 10% of Those People Bought Services:
768
new customers every month!
If One Client is worth $1,000, SEO Earns Our Lawyer:
$768,000
per month (depending on max caseload limitations)
Even While Paying Us $2,500 a Month, They Would Earn:
$9,216,000
annually, for only $30,000 a year!
Affordable options available for businesses of any shape or size!
Want an Analysis of Your Market?
Call for a Casual Consultation!
Or Get Your Quick & Free SEO Analysis
Or Keep Reading To Learn How SEO Works
How does SEO work?
By optimizing your website for the specific ways that the Google algorithm scans through websites, SEO companies like us are able to communicate to the algorithm that your website is exactly what your customers are searching for.
Essentially, our goal is to get your website to the top of the SERPs by telling Google that your website is the best one around for that search query!
What's so cool about this is that by working with the way that Google is designed (to rank websites by relevance), we can guarantee that our efforts, over time, WILL get your website to the top of Google.
Additionally, these techniques WILL get your website in front of the customers that are ready to buy your service NOW. This means that we can guarantee that by using our SEO services, you WILL grow as a business!
Check out Our Process to learn more about how we do SEO!
Why is SEO so Important?
Whether you are working with Portland Maine Marketing or not, SEO strategies are something that every business owner should be aware of.
Because the techniques that fall under that big blanket term of SEO are based on how Google actually works, if websites aren’t designed to be compatible with that algorithm,
Google won’t see you.
You could have the best service, or most beautiful and user friendly website, but it just won’t matter.
Without Google seeing you, you don’t get put in front of customers, which means your website isn’t doing the one thing that it should be designed to do: generate new leads.
Want to make sure you're visible on Google? Head to our Contact page to get started!
SEO: A Business's Best Investment
That annoying cliche of, “you have to spend money to make money” is never more true than when we are talking about SEO.
These factors are something that WILL affect whether your website is seen by potential customers, whether you are aware of it or not.
SEO marketing is also one of the only services specifically designed for bringing more customers to your website, particularly customers who are ready to buy. In fact, according to Google, "76% of people who search on their smartphones for something to buy visit a business within a day."
In this way, SEO is one of the safest investments you could make into your business, with one of the highest ROIs, as well as being the most important.
Interested to See How You Stack Up Online?
SEO really is the name of the game in online business. This is why we offer our Free Consultations and our Free SEO Analysis, so you can learn a bit about how you're ranking now, even if you don't decide to work with us!